How Running a Small Business Helps in Account Planning - Ben Kuria Mburu, Strategy Director

In this Sweathead episode, Ben Mburu takes us behind the scenes of several of his small businesses in Kenya. An account planner by profession, Ben believes that owning a small business helps him validate his ideas and gain insights he can use in his client work. He also shares his experiences of the ups and downs of being a small business owner during a global pandemic.  After 14 years in account management in the advertising business, Ben is now building a life selling ideas that solve marketing and communications problems for businesses in East Africa. You can connect with him at www.linkedin.com/in/benmburu or [email protected].  **  Find out about our Strategy Accelerator at http://www.sweathead.com  Follow the fun on Instagram: http://www.instagram.com/sweathead  Subscribe to our newsletter: http://eepurl.com/dscjW5

Om Podcasten

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.