EP #142 - Alan Frei: So Geht Online Verkaufen

Timestamps 2:46 - Why Lukas Speiser was the right co-founder 8:45 - The beginning of Amorana 18:12 - How to sell sex toys in conservative Switzerland 35:20 - Alan's online marketing framework 49:20 - Amorana acquisition About Alain Frei and Amorana Alan Frei is the co-founder of amorana.ch, an e-commerce platform for sex toys and lingerie. In 2020, he sold a majority stake in Amorana to the British Lovehoney Group. Before starting Amorana, he experimented with a variety of other projects such as nachhilfeportal.de and LooksOfLove, from which he learned what it takes to make a company successful. Alan is a University of Zurich alumni and headed the University’s startup center. He lives a minimalist lifestyle, counting less than 120 items in his personal possession. After the acquisition of Amorana by Lovehoney Group, he stayed on as CMO of Amorana with the intention of expanding the brand internationally. He also decided to take his minimalist lifestyle to the next level by giving up his apartment and permanently living out of hotels. Memorable Quotes: "Zuerst versuchst du die Conversion Killer zu minimieren, um dann anschliessend oder auch leicht versetzt Traffic auf deine Website zu schicken." If you would like to listen to Alan Frei some more, check out our previous episodes with him here and here. Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!