S2 Ep.12 Beautiful wounds – The art of war and marketing

If you want to become the Chief Marketing Officer of a leading tech company, you can follow these three easy steps. First, become a trained medic in the Dutch Army. Second, earn a degree in International Law specializing in the Law of War. Finally, build a diverse team of marketers with crazy ideas and empower them to create great things. Genesy CMO, Merijn te Booij, joins hosts Mari Yamaguchi and Nathan Bennett to share stories from the trenches of his career in tech and how his military service prepared him to lead a global marketing team through a massive rebranding effort. Merijn also shares his thoughts on what it takes to become an effective CMO as well as lessons we can all learn from his children. This is a conversation you don’t want to miss, so take a moment with us.