The Focus on EQ in Marketing Procurement - Paula O’Reilly (Britvic), Lora Peach (Allianz Insurance), and Tina Fegent (Tina Fegent Ltd) #34

“Marketing is an investment, and we are guardians of that investment, and we can drive the value for that investment.”If there’s one category within procurement that we haven’t yet really dived into on Talent Talks, it’s likely to be marketing procurement. It’s proven to be an area with some unique and interesting challenges, particularly recruiting and training in the sector. This poses a fantastic opportunity for the first panel discussion of 2021, gathering a wealth of experience between Lora Peach of Allianz Insurance, Paula O’Reilly from Britvic, and Tina Fegent, a Marketing Procurement Consultant of nearly 15 years. We hear why some recruiters are focusing more on soft skills than category experience, the benefits we all stand to gain from closer collaboration with suppliers, and the current landscape of mentoring and training.This episode of Talent Talks covers:How marketing procurement is perceived in the wider industryStaying up to date with the marketDemonstrating investment in trainingHow to support marketing departments in achieving cost and valueAdding value through the pandemic and avoiding crisis modeOvercoming the lack of face-to-face interactionNetworking and pitching onlineThis episode of Talent Talks is sponsored by Suppleye - a free to access platform that provides fresh insights, breaking news and unique sentiment scores on the companies that interest you. Know your suppliers inside and out by visiting https://www.suppleye.com/ and signing up in less than 2 minutes. Links and references at: https://talentdrive.co.uk/

Om Podcasten

The Talent Talks Podcast provides regular insights and guidance to procurement and supply chain professionals. Host, Martin Smith interviews CPO's within large corporations and brands in the UK such as John Lewis, Mars, Babcock International, Managing Directors of procurement specialist companies including as Procurement Excellence and Embedded IT as well as thought-leaders and authors from the sector. Martin Smith, founder of Talent Drive is a specialist procurement and supply chain recruiter. He uses his network and expertise to provide insightful, thought provoking discussions, as well as providing tips on building your own career in the industry. The podcast is just one area of #projectprocurement; Martin's network of like-minded procurement professionals including webinars, content and events. Register your email to find out about our next meet-up and get involved: https://bit.ly/talenttalksmailinglist We'd love to hear your thoughts on the podcast, and do please reach out if you'd like to be a guest; [email protected]. All links and references at https://talentdrive.co.uk/