Episode 4 - Who Are You Wearing?

Fashion is a system that organises most of our lives. In this episode, Anuja Pradhan and Alev Kuruoglu talk about fashions impact through mass media, and fashion as a system of distinction as well as its ethical contentions.Notes, links and references for this episode:Our Guest Erika’s Research:Kuever, E. (2014). Mapping the Real and the False: Globalization and the Brand in Contemporary China. In Consumer Culture Theory. Emerald Group Publishing Limited.Kuever, E. (2019). “If the People Do Not Raise the Issue, the Officials Will Not Investigate”: Moral Citizenship among China’s Fake-Fighters. Journal of Current Chinese Affairs, 48(3), 360-380.Kuever, E. (2019). Moral imaginings of the market and the state in contemporary China. Economic Anthropology, 6(1), 98-109.Fashion, Identity, Distinction, Desire etc - Some Fundamentals:Simmel, G. (1957[1903]). Fashion. American journal of sociology, 62(6), 541-558.Benjamin, W. (1935). The Work of Art in the Age of Mechanical Reproduction, 1936.Belk, R. W., Ger, G., & Askegaard, S. (2003). The fire of desire: A multisited inquiry into consumer passion. Journal of consumer research, 30(3), 326-351.Davis, F. (2013). Fashion, culture, and identity. University of Chicago Press.Rocamora, A. (2002). Fields of fashion: Critical insights into Bourdieu’s sociology of culture. Journal of Consumer Culture, 2(3), 341-362.Fashion & Migrant / Minority Subjects:Ger, G. (1998). Constructing immigrant identities in consumption: appearance among the Turko-Danes. ACR North American Advances.Kjeldgaard, D., & Askegaard, S. (2006). The glocalization of youth culture: The global youth segment as structures of common difference. Journal of consumer research, 33(2), 231-247.Kjeldgaard, D. (2003). Youth identities in the global cultural economy: central and peripheral consumer culture in Denmark and Greenland. European Journal of Cultural Studies, 6(3), 285-304.Sandikci, Ö., & Ger, G. (2010). Veiling in style: how does a stigmatized practice become fashionable?. Journal of Consumer Research, 37(1), 15-36.Vihalemm, T., & Keller, M. (2011). Looking Russian or Estonian: young consumers constructing the ethnic “self” and “other”. Consumption Markets & Culture, 14(3), 293-309.Fashion and TV:Andò, R. (2015). Fashion and fandom on TV and social media: Claire Underwood’s power dressing. Critical Studies in Fashion & Beauty, 6(2), 207-231.Attwood, F. (2005). Fashion and passion: Marketing sex to women. Sexualities, 8(4), 392-406.Kuruc, K. (2008). Fashion as communication: A semiotic analysis of fashion on ‘Sex and the City’. Semiotica, 2008(171), 193-214.Behind the Seams, The Secret Language of Sitcom Fashion: https://www.youtube.com/watch?v=5rEuh2RfQrYFast Fashion and its Discontents:Brooks, A. (2019). Clothing poverty: The hidden world of fast fashion and second-hand clothes. Zed Books Ltd..Crewe, L. (2017). The geographies of fashion: Consumption, space, and value. Bloomsbury Publishing.Taplin, I. M. (2014). Who is to blame? A re-examination of fast fashion after the 2013 factory disaster in Bangladesh. Critical perspectives on international business.Fashion & Social Media:Duffy, B. E., & Hund, E. (2015). “Having it all” on social media: Entrepreneurial femininity and self-branding among fashion bloggers. Social Media+ Society, 1(2), 2056305115604337.Scaraboto, D., & Fischer, E. (2013). Frustrated fatshionistas: An institutional theory perspective on consumer quests for greater choice in mainstream markets. Journal of Consumer Research, 39(6), 1234-1257.

Om Podcasten

In this podcast, researchers Anuja Pradhan and Alev Kuruoglu from the University of Southern Denmark take a critical look at everything and anything related to our consumer society. They will be talking to researchers and students about fun things like coffee, tv and fitness cultures.