S2E3 - New Masculinities and the Old Marketplace

In this episode, we are joined in the studio by our students Anne-Mette Buch Hansen (master’s in international business and marketing) and Mike Gotfredsen (bachelor’s in market and management anthropology). Anne-Mette talks about her thesis research into mens’ clothing and make-up consumption that are deemed “gender-transgressive”. Mike, who was an interlocutor in Anne-Mette's study, shares his own experiences and keen observations . Together we discuss the changing and ever-diversifying understandings and practices of masculinity in a world where especially young people are challenging gender norms and categories, even while the marketplace and the “mainstream” are quite often lagging behind.

Om Podcasten

In this podcast, researchers Anuja Pradhan and Alev Kuruoglu from the University of Southern Denmark take a critical look at everything and anything related to our consumer society. They will be talking to researchers and students about fun things like coffee, tv and fitness cultures.