Wilson is SHIFTING the tennis world with a new family of racquets! Michael Schaeffer explains how they used feedback from players to create a new line of frames in 2023.

The Wilson SHIFT tennis racquets are almost here (launching July 14th to be exact!)! Wilson has developed their newest family of tennis racquets with extensive feedback from top coaches and elite players from around the world, including some of you! In this episode, Michael Schaeffer, the Global Product Director for Racquet Sports at WILSON joins us to talk about the process of creating a new franchise of racquets!  In this episode we cover:  - How Wilson began working on the prototypes and how long it has taken to go from initial concepts to full production as well as their GLOBAL playtest (think: SHIFT origin story) - What sets Shift apart from other racquets & what is the most significant technology - Where the SHIFT racquets fit in the Wilson lineup and who these racquets are for - How important player feedback was in the development - Do they play like a Blade? Or a Clash? Or an Ultra racquet?! - Best string set up for SHIFT  - Success stories from concept to creation - and more!