Marcus Collins - "Cultural Contagion", understanding the psychology of culture, identity & marketing

I talk with Marcus about Cultral Contaigion, marketing, psychology, identity and culture. It's the basic phyisics of human behaviour and understanding what drives it, through our values. Marcus is a professor, has working with brands such as Nike, Apple and Jeep plus was the digital strategist for the one and only BEYONCE. He's a dymanic guy with facinating insight.