Episode 199: Katie Rigg-Smith on multi-generational homes and designing for a future Australia

Katie Rigg-Smith is the Chief Strategy Officer for WPP in Australia and New Zealand. WPP uses the power of creativity to build better futures for  people, planet, clients and communities.Katie is a keen student of human behaviour and a futurist. Katie delivers strategic expertise across WPP’s network of agencies in service of their clients. This includes an emphasis on how cultural, social, economic, and geographic trends influence behaviour, and in turn, how these behaviours will shape the future of marketing.She spoke with TAD exclusively in Hobart recently.

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Now celebrating its fourth year, Talking Architecture & Design is Australia’s first B2B architecture podcast that regularly talks about a range of issues that affect Australia’s architects, building designers and built environment professionals.  Run by Australia’s most popular architecture magazine, Architecture & Design, the Talking Architecture & Design podcast gives a regular bite-sized dose of what is important and sometimes what is just plain old interesting to anyone and everyone in the business of building design.