The Tyre Industry Explained with Marc Sibbald of Hankooktire

In “Talking Automotive with Mark and John” Ep 25, Mark Palavestra and John Sinclair talk to Marc Sibbald Sales Director. Marc shares with us major trends of the tyre industry in Australia and how the industry has been impacted by major forces such as the GFC and Covid. He explains the industry operators and various distribution channels and major changes in these channels. He delves into buyer behaviour and the consumer buying cycle and how this can be influenced. He discusses the importance of relationship with dealers and how they work to influence the relationship. He provides an in-depth analysis of how tyres have developed and the importance of maintenance to ensure long life of the tyre. He discusses at length how digital has created transparency in the market and resulted in new players in the market. He wraps up with key trends of the tyre sector going forward. If you liked what you heard subscribe to the show to receive notifications of future shows. If you would like to get more information on any of the topics reach out to Mark Palavestra or John Sinclair on LinkedIn.If you would like to get involved with the shows or get more information on different topics feel free to contact us. For more information on Hankook Tyres: www.hankooktire.com Production and editing by Ky Sinclair. Sponsor: PrixCar Fleet Services https://prixcar.com.au/services/fleet…