How to Manage Your Customer Database

If you're managing an automotive business or manage a marketing team, then you know that successfully managing your customer database is essential for success. In this episode of "How to manage your customer database", we're going to talk about some of the best practices for proactively marketing to your customer database without burning it out. We share the importance to do analysis of your customers instead of taking a shotgun approach to the customer database.

Om Podcasten

John Sinclair and Mark Palavestra provide business information, tips and ideas for people in the automotive industry. They interview senior executives to deep dive automotive business topics, with the intention of sharing automotive business ideas and automotive business reviews to help listeners grow and create a successful automotive business. With extensive senior management experience, they hope through sharing these insights they impart value to viewers in and out of the automotive industry.It includes a range of business ideas on leadership, strategy, management and hands on topics on sales, finance, marketing, advertising, social media, pr and how to run an automotive dealership. They deep dive into social media, sales techniques, business improvement and profit improvement. Topics also cover automotive repair business and sales. Should you wish to get more information or add different perspectives subscribe to the channel and leave comments. All contributions appreciated