How to Mine the Gold in your Database

In Talking Automotive with Mark and John Ep 19, Mark Palavestra and John Sinclair talk to Steve Zanlunghi Director of Operations, Asia Pacific, from Absolute Results about mining the gold in your database. Steve shares the in's and outs of what is necessary to ensure a successful private VIP customer sale event at a dealership. Sales events are an essential part to a dealers marketing and advertising arsenal. A definite listen for any DP or Sales Manager. He provides an in-depth analysis of private sale dealer VIP events and how it all works. He explores the differences between an Absolute Results event and a dealer led promotion. He details the importance of driving and maintaining the database and the value that this can bring. He talks about buyer behaviour and vehicle sales cycles between brands. He discusses the human behaviour side and the importance to work with the sales team to ensure it is an interesting and fun event. If you liked what you heard subscribe to the show to receive notifications of future shows. If you would like to get more information on any of the topics reach out to Mark Palavestra or John Sinclair on LinkedIn. If you would like to get involved with the shows or get more information on different topics feel free to contact us. For more information on Absolute Results and the services they provide: https://www.absoluteresults.com/au-en/Production and editing by Ky Sinclair. Sponsor: PrixCar Fleet Services https://prixcar.com.au/services/fleet…