What Makes a Good Automotive Brand

So, what is a brand? You might think it's a product or an ad campaign or even just a logo, but it's not. A brand is much more than that—it's the way your customers think of you. It's the image that they associate with your products and services, and how they feel when they interact with your company. The brand represents all of the intangible things that go into making your customer experience memorable and meaningful.

Om Podcasten

John Sinclair and Mark Palavestra provide business information, tips and ideas for people in the automotive industry. They interview senior executives to deep dive automotive business topics, with the intention of sharing automotive business ideas and automotive business reviews to help listeners grow and create a successful automotive business. With extensive senior management experience, they hope through sharing these insights they impart value to viewers in and out of the automotive industry.It includes a range of business ideas on leadership, strategy, management and hands on topics on sales, finance, marketing, advertising, social media, pr and how to run an automotive dealership. They deep dive into social media, sales techniques, business improvement and profit improvement. Topics also cover automotive repair business and sales. Should you wish to get more information or add different perspectives subscribe to the channel and leave comments. All contributions appreciated