What Makes a Good Automotive Brand

So, what is a brand? You might think it's a product or an ad campaign or even just a logo, but it's not. A brand is much more than that—it's the way your customers think of you. It's the image that they associate with your products and services, and how they feel when they interact with your company. The brand represents all of the intangible things that go into making your customer experience memorable and meaningful.