Ep. 6: Increase Your Webinar ROI With Prize Draws

Carrie Chambers, Director of Digital Strategy & Student Engagement at Butler University, shows us how to turn up engagement and conversions in online webinars using prize draws. Inspired by the popularity of Pearl Parties in the early pandemic days, she came up with an idea to host short info sessions, no slides, with prize draws every 4-5 minutes. The results are incredible: much more qualified leads and over four times more applications (and much lower investment in paid social!).