Special Release: Crafting Media Coverage: Carrie Phillips’ Career-Making Tactic

Dive into a captivating chat with Carrie Phillips, the Chief Communications and Marketing Officer at UA Little Rock. Back in 2008, starting as the Assistant Director of New Media at Arkansas Tech University, Carrie faced a media coverage challenge. When TV stations wouldn't visit their remote campus, she ingeniously produced and scripted her own footage, sending it directly to them. The result? Widespread local media attention and a surprise feature on the Today Show.