150. What all innovators can learn from the massive gaming industry

The online gaming market is HUGE. Revenue in the online games market is projected to reach US $26.1 billion in 2023. Games developers have also had to solve some of the toughest problems in tech. And yet, the gaming sector does not receive as much attention in the press as other sectors like fintech and ad tech. Listen to this episode to learn rare insights from the gaming industry and how they apply to innovation and digital transformation in all businesses. You will learn from Dave Moore, Chief Innovation Officer at Growth Acceleration Partners, who spent years working at Electronic Arts, makers of the FIFA Games series, Sims and many more. In this episode, you will learn: What gamification really is and why it works to engage users and drive revenues. Who has to be involved to make a successful team. There is plenty of opportunity for non-technical professionals to thrive here.  How game developer teams are rewarded and why this makes them successful. Which hard technical problems game developers have had to solve. Super useful knowledge if your business faces them too. To learn more about gaming, Dave Moore recommended this book: Blood, Sweat, and Pixels: The Triumphant, Turbulent Stories Behind How Video Games Are Made Come to our next workshop! Design Thinking for Career & Venture Growth You will learn: Design thinking methodologies When to pivot and when to persevere Exercises to apply design thinking to career and venture growth ----- Join the Tech for Non-Techies membership and lead in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]   Say hi to Sophia on Twitter and follow her on LinkedIn & Instagram. Following us on YouTube, Facebook and TikTok will make you smarter. 

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Tech for Non-Techies helps Business Leaders have great careers in the Digital Age. Listen to learn tech concepts, apply them to business strategy, and get practical advice on how to succeed as a Digital Leader today. Hear interviews with entrepreneurs, investors, digital transformation leaders and Big Tech executives about how tech products and profits get made. Tech for Non-Techies is for: - Leaders in corporates going through digital transformation - Non-technical founders - Professionals who want to transition into a career in tech - Tech investors Hosted by tech entrepreneur, executive coach and Chicago Booth MBA Sophia Matveeva. Sophia has Sophia has contributed to the Harvard Business Review, Financial Times, The Guardian and Forbes on entrepreneurship and technology. She has also guest lectured at the University of Chicago, London Business School, and Oxford University and many more.