157. Tech trends and rumors from the advertising Oscars

Tech and advertising are intertwined: ads is where Big Tech makes most of its money. Learn about the biggest trends in tech from the Cannes Lions Festival of Creativity. You'll hear about developments and trends at Twitter, Meta and TikTok, as well as see what overhyped tech is behind us and what is yet to come. In this episode you will learn: Where consumer trends start now and how to spot them Which types of AI advertisers, media and brands are most excited about Which tech player is shrinking and which one is growing Why the ad industry is the world's most tech savvy To learn about how AI is used in consumer trend forecasting, check out Riviter (full disclosure: Sophia Matveeva is on the Advisory Board). --- Come to Sophia Matveeva's next FREE class: Power in the Digital Age, 28 June 2023 You will learn How tech changed power dynamics in business What it takes to become & stay powerful in the Digital Age Examples of how people have used these dynamics to succeed   What one key step to take towards a powerful career ---  We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

Om Podcasten

Tech for Non-Techies helps Business Leaders have great careers in the Digital Age. Listen to learn tech concepts, apply them to business strategy, and get practical advice on how to succeed as a Digital Leader today. Hear interviews with entrepreneurs, investors, digital transformation leaders and Big Tech executives about how tech products and profits get made. Tech for Non-Techies is for: - Leaders in corporates going through digital transformation - Non-technical founders - Professionals who want to transition into a career in tech - Tech investors Hosted by tech entrepreneur, executive coach and Chicago Booth MBA Sophia Matveeva. Sophia has Sophia has contributed to the Harvard Business Review, Financial Times, The Guardian and Forbes on entrepreneurship and technology. She has also guest lectured at the University of Chicago, London Business School, and Oxford University and many more.