36. How To Validate Your Product

Learning notes from this episode: A product is a solution to a people problem. Before even contacting a product team, take time to investigate the people and the problem. Marketers and designers go through a very similar process to validate the user problem at the start. This is because both are very user focussed. User research is done in two ways: quantitative and qualitative. For qualitative research be careful not to use steering questions to feed answers to the research participants. Ronan recommends reading The Mom Test to learn how to survey users. Check out Digital Trawler here.  To join Sophia's FREE masterclass on mid March 2021 on Break Into Tech: Masterclass for Non-Technical Founders, register here. To watch the full session on video and access learning notes, join the Tech for Non-Techies membership community. As a community member, you'll get: Weekly live masterclasses with global experts Mini-course on how to go from idea to live app Supportive Online Community Library of masterclasses Monthly live coaching with Sophia Matveeva, tech entrepreneur & Chicago Booth MBA Exclusive Resources & Perks Learn more and sign up at https://www.techfornontechies.co/membership   Say hi to Sophia on Twitter. Following us on Facebook and Instagram will make you smarter. 

Om Podcasten

Tech for Non-Techies helps Business Leaders have great careers in the Digital Age. Listen to learn tech concepts, apply them to business strategy, and get practical advice on how to succeed as a Digital Leader today. Hear interviews with entrepreneurs, investors, digital transformation leaders and Big Tech executives about how tech products and profits get made. Tech for Non-Techies is for: - Leaders in corporates going through digital transformation - Non-technical founders - Professionals who want to transition into a career in tech - Tech investors Hosted by tech entrepreneur, executive coach and Chicago Booth MBA Sophia Matveeva. Sophia has Sophia has contributed to the Harvard Business Review, Financial Times, The Guardian and Forbes on entrepreneurship and technology. She has also guest lectured at the University of Chicago, London Business School, and Oxford University and many more.