6 Upselling Lessons for a Successful SaaS Company by Sujan Patel

Tech Out Loud is the only podcast to bring you impactful blog posts from the biggest names in tech, straight to your ears.Subscribe to Tech Out Loud to listen to articles from the best minds in tech each week.This week's episode was written by Sujan Patel: a respected SaaS marketing leader with over 15 years of experience in the industry helping companies like Salesforce, Turbo Tax, Sony, and Mint create successful growth strategies.In addition to his marketing consulting work, Sujan owns and operates multiple SaaS businesses, including Mailshake and Right Inbox, so he knows more than most what it takes to grow a successful SaaS business. In this article, Sujan explains why upselling is crucial to SaaS growth and gives us 6 easy-to-implement lessons on how to upsell and speed up your time to profitability.Listen to the episode now, or read the full article: 6 Upselling Lessons for a Successful SaaS Company "Used properly, upselling – selling a more expensive tier of service or additional add-on features – is a win-win scenario for company and customer.  Treat it like the retention, revenue, and happiness tactic that it is; find ways to make your service better and more powerful for them. They’re happy. You’re happy.As an added bonus, it’s actually easier to sell to an existing client than it is to a new one. How often does that break in our favor?Put simply: upselling speeds up your time to profitability..."To read the rest of Sujan's article, click here: 6 Upselling Lessons for a Successful SaaS CompanyTech Out Loud is brought to you by Process Street, a free way to manage playbooks and processes for your team, and Sound Advice Strategies, the leading service for podcast setup, production, marketing, and editing.Voted the #1 BPM software by GetApp, if you want a full month of Process Street for free, just click this link: https://www.process.st/audio-gift