The Paradox of Content Marketing to Beginners vs. Experts by Rand Fishkin

Tech Out Loud is the only podcast to bring you impactful blog posts from the biggest names in tech straight to your ears.Subscribe to Tech Out Loud to listen to articles from the best minds in tech, each week.This week's episode was written by Rand Fishkin, founder of Moz, and co-founder & CEO of audience research startup, Sparktoro. He’s dedicated his professional life to helping people improve their marketing through his writing, speaking, startups, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.This post shows you how to get your content in front of your target personas, and the influencers most likely to boost it to your target audience. Listen to the episode now or read the full article: The Paradox of Content Marketing to Beginners vs. Experts"If you’re crafting content, anything from a tweet to a YouTube video to a blog post to a full-blown downloadable, gated report, you’ll be far more effective creating it, titling it, positioning its contents, and marketing it if you know…”To read the rest of this article, click here: The Paradox of Content Marketing to Beginners vs. ExpertsTech Out Loud is brought to you by Process Street, a free way to manage workflows and processes for your team!Subscribe to Tech Out Loud for more great articles, and leave a review to let us know what you think.Voted the #1 Business Process Management software by GetApp, if you want a full month of Process Street for free, just click this link: https://www.process.st/audio-gift!