“Nobody is interested in an app for their building. No one gets turned on by that.”
On this week's episode of Tech Talk Radio, host Emily Wright speaks to someone not known to mince his words. Ility founder and chief executive Marcus Moufarrige pulls no punches when it comes to his thoughts on the future of tenant engagement apps as his platform is rolled out across portfolios within major real estate companies including L&G and Deloitte. "I have always said that tenant engagement isn't an app, it's an outcome," said Moufarrige. "If it isn't an app, why do we need them?" Moufarrige added that getting people to engage with a building via an app has traditionally been a tough sell with low uptake and something that usually requires "a lot of pushing" because "no one gets turned on by engaging with a building." He said that New York-based Ility's strategy comes at the problem more from an asset management approach, giving the landlords the tools they need to collect and own their own data while creating flexible, profitable spaces with a focus on ESG. To hear more about Ility, Moufarrige's thoughts on apps, data ownership and the difference between a sector which is digitised and one which has been digitally transformed, tune in to this episode of Tech Talk Radio.