The secret of high street survival is data driven

In this episode of EG’s TechTalk Radio, EG editor Samantha McClary sits down with founder of Appear Here Ross Bailey and its lead data scientist Alex Nussbacher to talk about data driven decisions and how the industry needs to embrace tech to build a new future, particularly for retail. Leaning on learnings from Appear Here’s recently published report, How Landlords Can Help Save the Street, Bailey and Nussbacher explain how embracing technology and data, being flexible and listening are some of the greatest tools of survival. While a tale of retail’s demise is easy to tell, particularly in these Covid times, the Appear Here team are adamant that Covid will not define this decade. And that how we rest and rebuild will. Listen in to hear more about how to use tech as a tool to deliver on bigger goals, how being the best doesn’t mean you always get it right first time, and how the 2020s should be about technology democratising rather than technology dictating.