Alan Trefler, Founder & CEO of Pegasystems

Among other topics, Alan discusses the following issues with Metis Strategy: * The evolution of business process management to digital process automation * Pegasystem’s Model-Driven platform * The value of “cloud choice” for customers * Pegasystems’ customer- driven acquisition strategy * The rational for Pegasystem’s decision to not pursue venture capital * Alan’s book: Build for Change: Revolutionizing Customer Engagement through Continuous Digital Innovation * How Alan’s passion for chess influenced his career path   Alan is the founder and CEO of Pegasystems, a $750 million provider of strategic applications. Since founding the company in 1983, Alan has grown the organization to more than 4,000 employees, in 30 global offices. Alan is also the author of "Build for Change, Revolutionizing Customer Engagement through Continuous Digital Innovation." The book describes a new generation of customers that have the unprecedented power to make or break brands and discusses the changes businesses must embrace to succeed in today's digital world. Alan and his wife Pam established the Trefler Foundation, in 1996. The Foundation’s mission is to improve opportunities for young people from urban neighborhoods by helping them develop the skills, knowledge, and values they need to lead productive lives. Alan holds a degree in Economics and Computer Science from Dartmouth College.