How Yasir Anwar Helped Williams Sonoma Become a Digital-First Retailer

567: In this interview, we discuss Williams-Sonoma’s digital transformation and how Yasir helped build a future-proof business model for the company that was able to not only withstand, but grow during the pandemic. He talks about the merging responsibilities of the CTO and CDO and what it means for the company to be “digital-first”. Yasir details how the company is focused on creating a frictionless customer experience, how digital and technology play a role in in-house design, and how Williams-Sonoma balances centralization with independence between their brands. Finally, we discuss what Yasir sees as the most salient trends in technology and digital coming out of the pandemic. Also available on YouTube: https://www.youtube.com/watch?v=NcPOEo7loq0&ab_channel=MetisStrategy _____________________________________ This episode is sponsored by Apptio and Tanium.    

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Twice-weekly conversations with top executives and thought leaders at the intersection of business, technology, and innovation. Each episode of Technovation explores the technology trends that are transforming business, and the leaders driving digital change inside their organizations. Produced by Metis Strategy and hosted by firm President Peter High, Technovation is the premier podcast for IT and technology professionals with the largest collection of interviews with elite CIOs, CTOs, and CDOs.