Rite Aid CDTO Justin Mennen on the Symbiosis of Digital and Physical Commerce

708: Justin Mennen, Chief Digital and Technology Officer of Rite Aid, discusses the digital transformation of Rite Aid and how it is leveraging the symbiotic relationship between traditional and digital commerce. He details the hallmarks of a great digital experience, the way his team is structured, and how he has recruited and trained talent to be able to deliver the experience to the company’s customers. Justin describes how he determines when the company invests in shared services across the business versus when a dedicated solution is necessary as well as how the digital platforms increase traffic to the in-store experience. Finally, Justin reflects on the keys to his successful career and how trends in artificial intelligence and data will drive a new level of personalized experiences. Also available on YouTube: https://youtu.be/RDkGgXyco30