41. The Chief Customer Officer: Championing the Customer Experience
TECHtonic: Trends in Technology and Services - En podcast af Technology & Services Industry Association - Fredage
Who is the chief customer officer (CCO)? The champion of the customer experience. Thomas is joined by Jay Nathan, CCO at Higher Logic, to discuss a CCO’s view on the role, the concept of customer effort, meaningful relationships with customers, and his approach to friction points and accelerating adoption.