47. Still a $21-Billion Dollar Industry? Face-to-Face Events in 2023
TECHtonic: Trends in Technology and Services - En podcast af Technology & Services Industry Association - Fredage
60% of tech leaders believe that events are the most critical marketing channels for achieving business goals. But, on average, B2B conference attendance is only at 65% of pre-pandemic levels. Can this $21.7 billion dollar industry make a comeback? Thomas is joined by Paul Kent, SVP of Events, to answer this question. They discuss the current and future state of B2B conferences, including virtual and hybrid options, optimizing for attendee experience and networking, and dealing with inflation.
