S.11, Ep. 5 - Should You Create a Platform Instead of Just Selling On Someone Else’s?

The Accidental Marketer Podcast - En podcast af Impact Planning Group

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In this fifth episode of the “New Frontiers” season, the team discusses whether a company should start a platform business instead of — or in addition to — selling on someone else’s. Because successful platform businesses have huge market caps and highly-attractive economics, many B2Bs should consider the opportunity. We hope you enjoy the discussion and gain some helpful insights!

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