S.13. Ep.2 -Why Netflix Got Burned From Their Latest Price Hike
The Accidental Marketer Podcast - En podcast af Impact Planning Group
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Though many companies have successfully taken inflationary price increases this year, Netflix was not one of them. Earlier this year, Netflix’ seemingly benign campaign to increase fees by a few dollars cost them over 600,000 subscribers and $50+ billion in market cap! What happened? The team discusses what they believe to be the strategic mistakes that Netflix made, and how things could have been different.
