S3, Ep. 5: The Little Blue Pill That Could
The Accidental Marketer Podcast - En podcast af Impact Planning Group
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Businesses of all types can learn a lot from what pharma companies do when their blockbuster drugs come off patent. Some fall off the revenue cliff, and some -- like Viagra -- do a remarkable job of holding share. In this episode, the team highlights what any business that faces low-priced competition can learn from Viagra's continued success.
