S3 Ep.8 The Case of the 19th Century Content Marketer
The Accidental Marketer Podcast - En podcast af Impact Planning Group
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This week we focus on the agricultural giant John Deere. Amongst the many reasons for Deere's long-term success is an astonishing fact: they began practicing content marketing over 120 years ago! The team digs into the principles of B2B content marketing. Why does it work? How should companies be guided in developing content? Learn the differences between B2C and B2B content marketing strategies.
