S.7, Ep. 6 - How the Sugar Lobby Used Marketing to Make Fat the "Bad Guy"

This seasonal finale of "The Dark Side of Marketing" focuses on something once called "pure, white and deadly." It's not cocaine — it's sugar! Several decades ago, the Sugar Lobby found some unscrupulous ways to cover up the deadly consequences of its own product by pointing to another food ingredient as most detrimental to health — fat. What can be learned about the Sugar Lobby's tactics that can actually be used for good when marketing your own B2B products and services?