S.9, Ep. 2 - Why The Science of Marketing Doesn't Require a Lot of Data
The Accidental Marketer Podcast - En podcast af Impact Planning Group
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Our new season on the art and science of marketing continues this week with a focus on science. Specifically: which parts of a marketers job require a more scientific — vs. artistic — approach? Surprisingly, the team comes to the conclusion that scientific marketing is only partly about leveraging data. Using a scientific process to develop marketing plans may be even more important.
