Season 2 Ep. 3: Are the 4Ps Still Relevant?
The Accidental Marketer Podcast - En podcast af Impact Planning Group
Kategorier:
The team starts out this episode disagreeing on whether marketer's should continue to structure their strategies around the tenets of product, place, promotion and price. But they come to an agreement on how the 4Ps can still be a useful organizing principle for marketers.