Season 2, Ep. 8: Should You Protect Your IP At All Costs?

The Accidental Marketer Podcast - En podcast af Impact Planning Group

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When your product or service generates important data that your customers can use in a broader "ecosystem," are their situations where you should block the data flow? What if this broader ecosystem includes your competitors? Should you willingly be part of "open systems", or is it to your advantage to create self-contained proprietary, closed systems? The team looks at all sides of this issue.

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