#98: How to Improve Your Facebook Ads Sales Funnel (+ Other Q&A)

I’m back this week with a jam-packed Q&A episode all about marketing strategy, Facebook ads, sales funnels, optimizing for conversions, targeting and more.

It’s been quite a while since I’ve done a Q&A on the podcast, and I’m pumped to dive into another one this week.

I get a TON of questions every week so big thanks to those of you who have been sending them in.

If you’d like to ask a question and be featured on an upcoming episode, simply email your question to [email protected].  There’s going to be a lot more Q&A episodes coming your way.

The questions I cover on today’s episode speak to a range of Facebook Ads funnel-related topics -- everything from targeting strategies to optimizing funnels for conversions, and beyond.

If you’re running Facebook Ads or if you’re thinking about running them, this show will definitely give you a nugget or two that you can apply to optimize your online marketing efforts and do more of what works.

Let’s get into it...

On Today’s Episode, You’ll Also Learn:

• How to bypass the “panic button” that many online marketers are quick to press whenever Facebook updates its algorithm
• The only type of content you should worry about posting to your Facebook Page
• What options you have when it comes to customizing direct-response reporting
• How much you should charge for Facebook Ads management when you first decide to include that service offering
• What to do when you want to shift or add an optimization event mid-campaign
• A simple strategy for improving your sales funnel (hint: it’s all about working backwards)
• One way that local businesses can successfully target an international audience, plus a use case example for this strategy
• And a lot more...

Are you finding value in The Art of Paid Traffic podcast? We’d love a review!

Just head over to iTunes, search for “The Art of Paid Traffic”, select the show and then tap “Ratings & Reviews” to give a rating and enter your feedback.

We appreciate it!

Also, make sure we’re connected on my Facebook page as I’m starting to do weekly value-packed Facebook Live videos about all things sales funnels, automation, Facebook ads and more.