Facebook/IG Ads: Avoid This (Overlooked) Mistake When Running Conversion Ads

Today, I want to share with you one of the fastest and easiest ways to kill your lead costs with your Facebook and Instagram ads.This came up during a recent coaching session that I was doing with one of our members. They were running a campaign to build their list ahead of a launch that they had coming up, and their results were terrible. They had nine conversions, and they'd spent $400 on the campaign.After doing a little investigating, we realized they had a lot of clicks on their ad, but ...