Company Values Done Well with Andrew Leaver

Andrew Leaver who is CEO of Brand Partnership Group, a business dedicated to accelerating growth for Brand Partners in an ever-connected world. It is made up of three businesses: the brand engagement agency, Blue Square,   Creative Monster which connects and engages audiences through digital, social and event experiences whether that’s virtual, physical or hybrid – and The Pulse Agency that enables marketers and businesses to truly understand their consumers. Andrew has been doing all of this for over 20 years, for some of the most iconic companies in the world including Unilever, The Coca-Cola Company and Samsung.When doing my research on Andrew and the businesses within the Brand Partnership Group, I kept reading about values, culture and creating an organisation that nobody wants to leave.As such, this conversation focuses in on the real value of company values. We spoke at length about how to move values from a set of meaningless words on the wall or corporate website, to something that makes a real difference to the organisations performance and the people who work there.But before we get into this episode, please visit www.ben-morton.com to subscribe to my newsletter to get a two-weekly round-up of the latest episodes, plus loads of additional leadership development resources.Get In TouchWhether it’s a leadership question for Ben, some feedback on the show, or a guest suggestion, we’d love to hear from you. Whatever the reason for getting in touch, you can easily do it by clicking the link below that Ben will personally review.https://www.ben-morton.com/feedback/  You can also use this link if you’d like to come on the show for 5 minutes to talk about your favorite episode; we love having listeners on the show!Resources mentioned in this episode:10-4-10 Mini Course: https://bit.ly/FREEleadershipmini-course Ben’s Website: https://bit.ly/BenMortonLeadershipBrand Partnership Group: https://brandpartnershipgroup.com  Jack Parsons & The Youth Group: https://www.theyouthgroup.com  Duvet Flip Podcast with Jack Parsons: https://www.youtube.com/c/JackParsonsceo  Shoedog: https://amzn.to/3QJWIym