Dough - Fridges

Could fridges make way for kitchen cabinets that don't just keep food fresh but actually grow it?Dough is a new series from BBC Radio 4 which looks at the business behind profitable, everyday products, assessing where the smart money is going now and what that could mean for all of us in the years ahead.In this episode, the entrepreneur Sam White speaks with experts from the world of refrigeration including:Federica Torelli – Head of Product Management with Smeg which makes fridge freezers.Emir Lasic - Principal Analyst with the industry analysts, Omdia.Jason Hirst - CEO and founder of EvoGro which makes plant growing cabinets.Also joining them is the technology expert and applied futurist, Tom Cheesewright, who offers his insight and predictions on what might be coming beyond the current production pipeline.Together, they explore fridge freezer trends and inventions chatting about their own choices for game changing, and pointless, innovations.We hear how energy efficiency labels are not always as accurate as you might think and assess the chances of indoor incubators providing a new home for vegetables and leafy greens away from the fridge. Produced by Viant Siddique & Jon Douglas. Dough is a BBC Audio North production for BBC Radio 4 and BBC Sounds.Sliced Bread returns for a new batch of investigations in August when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds