BA Bites - Making Sense of Jira Goals — Connecting Strategy to Delivery

Ever felt like your Jira projects are running on autopilot with no clear link back to business outcomes? You’re not alone. In this episode, Benjamen breaks down Jira’s new Goals feature — what it is, how it works, and why it finally gives Business Analysts, Product Owners, and Delivery Teams a way to connect work to strategy.We’ll explore:How Jira Goals change the way we track progressPractical examples of linking initiatives and OKRsCommon pitfalls and smart workaroundsThe role of the BA in bringing clarity, context, and alignmentIf you’ve ever been asked “how does this project tie back to our business goals?” — this episode is for you.🎙️ The Better Business Analyst Podcast — practical insights for real-world BAs, every week.