Episode 1: Introducing the Bootstrap MBA

This is the first episode of the Bootstrap MBA, a podcast by Jakob Greenfeld. In this introductory episode, I summarize what my plan for the next 12 month is, what the bootstrap MBA is all about, how I came up with the idea, my motivation, and how I decided what exactly I want to learn My focus will be: Ideation: Humble business ideas that have the potential to make $XXX per month and can be validated quickly by a solo-developer. Software Development: Web apps using Ruby on Rails. Marketing: Effective product launches and personal brand building via blogging, podcasting, and Twitter. The three steps I will focus on for each area are: Acquiring knowledge. Reading books, articles, case studies. Solidifying knowledge. Writing and talking about my learnings. Applying knowledge. Generating business ideas, developing and launching software products, building a personal brand. Resources mentioned: There's no speed limit by Derek Sivers I'm Launching 12 Startups in 12 Months by Pieter Levels MAKE by Pieter Levels, General Overview The Mom Test by Rob Fitzpatrick, Ideation Generating Product Ideas by Artiom Dashinsky, Ideation The E-Myth Revisited by Michael E. Gerber, Management The Personal MBA by Josh Kaufman, Economics Dotcom Secrets by Russell Brunson, Marketing Ruby on Rails Tutorial by Michael H artl, Software Development The Millionaire Fastlane by MJ deMarco, Mindset Keys to Great Writing by Stephen Wilbers, Marketing People Mentioned: Jon Yongfook Mubashar Iqbal “Build your own dreams, or someone else will hire you to build theirs.” ― Farrah Gray “If you only read the books that everyone else is reading, you can only think what everyone else is thinking.” ― Haruki Murakami

Om Podcasten

In this show I document my journey to an independent MBA-type education focussed on building bootstrapped businesses. Over the course of the next 12 month I will try to learn everything I can about ideation, software development, and marketing and then I will apply what I've learned by launching a new product each month.