112: Should You Consider Influencer Marketing for Your Business?

Text the show! In today’s episode, Victoria is diving into all things influencer marketing with public relations strategist, Carolyn Sutton. Her journey from the Container Store to launching her own PR firm and Brand Your Brand is nothing short of fascinating. She brings her expertise to our discussion on all things influencer relations, from identifying the right ones for your brand to maintaining meaningful partnerships with them. This episode originally aired in February of 2023, but in ce...