149: The Psychology of Branding | How Emotions Influence Buying Decisions

Text the show! Unlock the secret to creating an irresistible brand by harnessing the power of emotions. Join Victoria as she returns for Season 9 of The Branding Business School podcast and reveals how top brands like Apple, Nike, and Starbucks build unbreakable bonds with consumers through emotional connections. This episode uncovers the fascinating role of the limbic system in decision-making, proving that feelings often overpower logic in consumer choices. By emphasizing the emotional bene...