157: Merch Mistakes You're Probably Making | The Do’s and Don’ts of Branded Merch

Text the show! “If you invest in merch that fits seamlessly into somebody's daily life, they're going to reach for it more, which is going to keep your brand top of mind for them.” -Victoria Marcouillier Many think of merchandise as just a fun extra—but for Victoria, that perspective changed when she realized how low-quality merch can actually cheapen your brand. Picture attending an event and getting a trucker hat that perfectly reflects a brand’s vibe. You wear it everywhere—not because you...