68: What Dating Apps Can Teach Us About Branding

Text the show! Branding and messaging are a little bit like dating apps. When you're scrolling, the first thing you see is their picture. You swipe right because of that initial attraction. Enter> branding. Your brand is that initial lead magnet that attracts your target audience. However, to continue the relationship, there needs to be some sort of an emotional connection. In comes your brand's messaging. Tune into learn all about the parallels of dating apps and branding. F...