How This 100% Electric Jet Company Thinks About Marketing

Jessica Bryndza, CMO at Lilium (an aerospace company that’s developed a 100% electric, 7-seater jet), is challenging conventional players in the industry from both a user experience and global impact standpoint. She also shares what it’s been like for her to market a pre-revenue company that won’t be available until 2024.  In this episode we also discuss: Her brave marketing moment: collaborating with Rolling Stones Magazine, The Weeknd and Childish Gambino on the launch of Google Play Music Covid's impact on the adoption of DTC companies and how direct to consumer companies are going to market and connecting with their customers in unique ways Examples of purpose driven companies, led by women, that are challenging their industries The connection between your employer brand and the success of your external facing brand in the market   Guest Bio: Jessica Bryndza is the CMO at Lilium, an aerospace company based in Munich that’s developed a 100% electric, 7-seater jet with zero operating emissions. Jessica is a Marketing leader with over two decades of B2B and B2C experience. She’s has helped redefine the way both startup and Fortune 500 companies like American Express, Uber, Google, and Softbank develop brand marketing strategies and global campaigns. She has consistently worked to connect with those companies' diverse customers (and employees) through stories, campaigns live & digital experiences, and cultural moments. Brave Pick: This week’s Brave Pick of the Week is Nervos Network. Check out their website here. ------------------------------------------------------------------------ About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.   Music by: Ari Dvorin Hosted by: Donny Dvorin