The Consumer Privacy Movement and Brand Safety Challenges with Big Tech

Richard Kramer, Founder of Arete Research and Brendan Eich, CEO of Brave Software, discuss the challenges with the current “data donation agreement” that Big Tech has created related to user information and identity, along with the brand safety concerns advertisers are now facing.    We also discuss: The benefits of informed consent for limited purposes.  Online identity and its impact on advertising technology. Brand safety considerations that advertisers must pay attention to. Brave’s unique privacy-by-default principles and what that means for users.  The future of GDPR and CPRA and enforcement of those laws.    Fill out our anonymous survey to provide feedback on The Brave Marketer Podcast. The first 50 listeners to fill this out will redeem a $20 coupon for the Brave Swag store!   About Richard: Richard is the main founder of Arete, the pioneer of the independent equity research space , which he formed in 2000 prior to the Wall Street scandals of 2001-2003).    For over 20 years  Richard has focused on the wider mobile internet space, including smartphones, digital consumer products, advertising technology and other internet services. He is a frequent and highly-rated speaker at industry conferences, known for his frank dissection of industry hype and willingness to offer critical as well as positive comments on leading tech companies.    Prior to founding Arete, Richard was for four years #1 ranked technology analyst in Europe at Goldman Sachs, and prior to that, worked for Nortel and at a prestigious Columbia University economics think tank.   About Brendan: Brendan Eich is the co-founder and CEO of Brave Software and the Basic Attention Token. Brendan previously served as CTO, then CEO of the Mozilla Corporation. Prior to that, he co-founded the Mozilla project and foundation. While at Mozilla, Eich helped launch the award-winning Firefox web browser. Brendan is also the inventor of JavaScript, the Internet's most widely used programming language. This week’s Brave Pick of the Week is BitPay. Check out their website here.   About this show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin