Why Marketers Need to Make Blockchain Invisible

Jon Hook, CMO at PlayEmber, discusses their efforts to attract more gamers by removing the blockchain infrastructure as a barrier. He also explains how marketers can apply this across sectors outside of gaming to increase mainstream adoption of their Web3 projects. In this episode we discuss:  Creating custom content for unique social media channels and accommodating their algorithms (advertising on Twitter versus marketing on TikTok) Gaming in the metaverse and how the experience is (and is not) changing for players Mental health in Web3 and gaming: why the problem is only getting bigger and the role leaders and companies should play Guest Bio:  Jon Hook is the CMO at PlayEmber -  a creator monetisation platform to help games studios, brands, web3 artists and NFT collections monetise their products and services. Previously he was CEO at BoomBit Group, CRO at Homa Games, and the co-founder of Odyssey Mobile Jon is also an active angel investor in the gaming sector with investments covering mobile games studios, Web3 games and platforms, gaming tech. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse.  Music by: Ari Dvorin