Doug Stephens on the Most Important Metric in Retail | Inside Fashion

The retail prophet speaks with BoF Chief Correspondent Lauren Sherman about whatbrands should really be focusing on as a measure of brick-and-mortar store success. Sign up for BoF’s Daily Digest newsletter here: http://bit.ly/BoFnews. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here: http://bit.ly/2xNP5Rs, select the Annual Package and use code PODCAST2019 at the checkout. For comments, questions, or speaker ideas, please e-mail: [email protected] all sponsorship enquiries, it’s: [email protected].