McKinsey's Kevin Sneader on How to Win in China | BoF VOICES

The fashion industry must internalise the idea that there's no single Chinese market, as McKinsey & Co. global managing partner Kevin Sneader explains. Sign up for BoF’s Daily Digest newsletter here: http://bit.ly/BoFnews. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here: http://bit.ly/2KoRRBH, select the Annual Package and use code PODCAST2019 at the checkout. For comments, questions, or speaker ideas, please e-mail: [email protected] all sponsorship enquiries, it’s: [email protected].